Future of PR and social media for International Air Transport Association crisis communications conference

Future of PR and social media for International Air Transport Association crisis communications conference

This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. This is ‘roughly’ the speech I gave in that I spoke mainly without notes, but based on this text I’d […]

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Should your C-suite tweet? Maybe!

Should your C-suite tweet? Maybe!

‘Should the C-suite tweet?’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe! The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications Jon Sellors, RSA Group, UK head of […]

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The economics of reputation toolkit

The economics of reputation toolkit

The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How […]

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Blogging is dead: just 36% of internet users write blogs

Blogging is dead: just 36% of internet users write blogs

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with […]

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PR and social media set for continued growth

PR and social media set for continued growth

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. […]

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Social media is easier than PR

Social media is easier than PR

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. While talking about recruiting I said that I’d always prefer to recruit a PR person as it was […]

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Legogate: A sorry tale of Scottish independence

Legogate: A sorry tale of Scottish independence

Last week the official UK government YouDecide2014 account published an article entitled ‘12 things that £1400 UK Dividend could buy’ on the self-publishing Buzzfeed Community website. The article was also published, by the Scotland Office and HM Treasury, on its own .gov.uk website. At the time I questioned if it was right that the UK […]

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Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA). The CJEU has quite sensibly ruled that browsing and viewing articles online does not require authorisation from the copyright holder. This is a victory […]

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Back to the future of PR - 10 rules for public relations professionals

Back to the future of PR – 10 rules for public relations professionals

This is my presentation from my keynote speech at last week’s annual conference of the Croatian Public Relations Association. I’ve also created a Storify of some of the reaction and comments. Back to the future of public relations – 10 rules for PR professionals from Stuart Bruce [

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Davos World Communication Forum highlights

Davos World Communication Forum highlights

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. Croatia, Denmark, France, Germany, Hong Kong, Hungary, India, Italy, Malaysia, Mexico, Netherlands, Portugal, Russia, Switzerland, Turkey, Ukraine, […]

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