Financial Times article on Brands enter the blogosphere

Drew B points to Brands enter the blogosphere in today’s Financial Times. What I find interesting is that it is by-lined to someone who runs a blog consultancy. Surpisingly the website of this blog consultancy doesn’t appear to feature a blog (or work in Firefox)! It’s not someone that I’ve come across before anywhere in the ‘blogosphere’ either online or at actual live events. I wonder how they come to have this by-lined article in the FT and another earlier in the year in The Guardian?

About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.