New Google tool to see comments on any web pages

Google has a great new tool for Firefox that flashes up what the latest comments are about the web page you are looking at. This could have interesting implications for PR and marketing professionals. Just imagine you’re brand is being critiscised (or praised) on a blog – that comment will pop up in the corner of the screen as the visitor is looking at your website.

About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • Technology Evangelist

    It's a very interesting tool, but it seems like it will be readily abused by owners of mediocre sites trying to game the system by linking to very popular sites. I'm not sure how Google will address that.