Ultra easy e-commerce websites

Steve Rubel has blogged about a new company called Posima that aims to enable small businesses to easily create and update websites including simplifying e-commerce using Paypal.

It looks quite interesting but one thing that I didn’t like is the way it knocks Squarespace one of its competitors. There is nothing wrong with perhaps having a page comparing features/benefits but not to make it one of your main selling points. It would be different if it was a small company having a go at say Microsoft where they might be offering a genuine alternative to the dominant product.

Far better to sell your strengths and let customers decide.