Ultra easy e-commerce websites

Steve Rubel has blogged about a new company called Posima that aims to enable small businesses to easily create and update websites including simplifying e-commerce using Paypal.

It looks quite interesting but one thing that I didn’t like is the way it knocks Squarespace one of its competitors. There is nothing wrong with perhaps having a page comparing features/benefits but not to make it one of your main selling points. It would be different if it was a small company having a go at say Microsoft where they might be offering a genuine alternative to the dominant product.

Far better to sell your strengths and let customers decide.

About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.