Ultra easy e-commerce websites

Steve Rubel has blogged about a new company called Posima that aims to enable small businesses to easily create and update websites including simplifying e-commerce using Paypal.

It looks quite interesting but one thing that I didn’t like is the way it knocks Squarespace one of its competitors. There is nothing wrong with perhaps having a page comparing features/benefits but not to make it one of your main selling points. It would be different if it was a small company having a go at say Microsoft where they might be offering a genuine alternative to the dominant product.

Far better to sell your strengths and let customers decide.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • http://www.squarespace.com/ A. Casalena

    In addition to being childish, it's also completely wrong. Squarespace, for 1/3rd the price, lets you use yourdomain.com with no restrictions whatsoever :)

  • http://profile.typekey.com/dahowlett/ dahowlett

    I didn't get that far – I just didn't like it from watching the video presentations…

  • http://www.thenotebookcomputer.net note

    Just viewed Steve Rubel' blog, maybe it worth learning more.

  • http://www.ecommerce-land.com Helen, ecommerce manager

    I think you are absolutely right, Stuart. I think it's a neccesity to have a page comparing features/benefits, but it shouldn't be the core of what you do.