Global PR giants buy-up the little guys

A sign of the growing importance of blogs and social media is the recent spate of hirings by the global PR firms. The latest is Richard Edelman’s announcement that Steve Rubel is leaving mid-size New York agency Cooper Katz to join Edelman as a Senior Vice President. Edelman has previously snapped up Phil Gomes and Guillaume du Gardier, while Weber Shandwick has hired Jeremy Pepper.

Josh Hallett is asking who will hire Josh Hallett?

The same thought occurs to me. Last year I was approached via a resourcing consultant (headhunter to you and me) and asked to consider joining one of the big agencies. I didn’t pursue it beyond the initial phone call as I knew it was never going to be a fit. They wanted me in London, which is a deal breaker, well except for more money than it would be sensible to pay me!

Although I LOVE running my own small consultancy I probably would consider the right offer – mainly because with the backing of the right agency I could do a lot more to move forward many of the ideas I have about how the public relations profession should really be embracing blogs and social media.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • http://blogsurvey.backbonemedia.com John cass

    Wow, that's really interesting. Hiring the talent does add credibility to those companies.

  • http://www.craig-mcgill.com Craig McGill

    I think the thing is that it's better to be not one of the big boys – and hampered the odd time by lack of budget – than be the guys with a million bucks to spend because you can have the million buck ideas but also the smaller ideas. In other words, be more creative with resources.

    I've seen people come from big agencies go and set up themselves or downsize and when faced with what they have to work with, go into complete panic.