Has Visa’s Road to the Olympic Games blog hit a roadblock?

Phillipe Borremans reports that the Japanese Olympic Committee is telling its athletes competing at the Turin Winter Olympic Games not to blog about it. It says that the Olympic Charter bans athletes’ journalist activities while the games are on and that violators will be disqualified.

I wonder if this means that Visa’s Road to the Olympic Games won’t go all the way? It’s a pity really as I’ve been using it as an example of an innovative use of a blog to support a sponsorship programme. The About page lists the "rules of the road" but makes no mention of the fact that the blog apparently violates the Olympic Charter.

You could get in to a debate about is blogging the same as journalism but for me personally I think the fact the blog has an ‘editor’ means it is at least a type of journalism.

The Compact Oxford English Dictionary defines a journalist as "a person who writes for newspapers or magazines or prepares news or features to be broadcast on radio or television."

Stuart Bruce

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