Academics from the business school at Leeds Metropolitan University have published research into the relationships between corporate social responsibility (CSR) and the media. In the Yorkshire Evening Post report Dr Ralph Tench (PR course leader?) of Leeds Metropolitan University, said:…
Archive | February, 2006
PR academics research into CSR and the media
The Economist on blogs
This week’s edition of The Economist has an article on blogs. I’m nowhere near as impressed with this article as I was with its recent look at public relations. I think the problem is that it contains nothing that other…
Blog Herald gets it wrong on spam
I like The Blog Herald. I really, really do. But it has got it badly wrong this time. It’s claiming that an email sent by Eric Olsen at FeedBurner is spam. Why? Get real. Spam is the rubbish about unwanted…
Become a rail blogger and win a free year of commuting
Passenger Focus, the independent national rail consumer watchdog, has come up with a brilliant use of blogs. It has teamed up with Metro, the free commuter newspaper, to run a competition for people to blog about their experience of commuting…
Wireless networking in the developing world
Richard Allan, the former Liberal Democrat MP for Sheffield Hallam and now public affairs honcho for Cisco, points to this interesting reference about Wireless Networking in the Developing World.
Which super hero am I?
Your results: You are Superman Superman 85% Spider-Man 70% Hulk 60% Iron Man 55% Robin 50% Green Lantern 50% Catwoman 45% Supergirl 45% Batman 40% Wonder Woman 25% The Flash 10% You are mild-mannered, good, strong and you love to…
UK e-democracy project fails democracy
I’m a massive advocate of e-democracy and have been putting my words into practice ever since being elected as a local councillor in 1999. First of all with a traditional website that included the ability to sign up to an…
The Guardian’s Charles Arthur on why not to send PR attachments
Charles Arthur, The Guardian technology editor, has an excellent post on his blog about why you shouldn’t send attachments to journalists. I’ve commented on the blog and below I’ve pasted a copy of my response: It constantly amazes me how…
Government Google doesn’t work
The Burning our Money blog has an interesting story about the Parliamentary Information Management System (PIMS). Another example of a government IT system not entirely going to plan. In my experience of the public sector it is usually a case…
Travelodge’s dream PR
Well done to Shakila Ahmed, PR and communications manager at Travelodge for getting this news release on to the front page of the Yorkshire Evening Post. Now just think of the possibilities if Wayne Munnelly was to start a blog…
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Public relations isn’t part of marketing
February 4, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
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Julio Romo: Stuart, a great piece. Indeed Flipboard feature of...
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Steve MacDonald: Facebook can actually create awareness to what is ...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.