PR academics research into CSR and the media

Academics from the business school at Leeds Metropolitan University have published research into the relationships between corporate social responsibility (CSR) and the media.

In the Yorkshire Evening Post report Dr Ralph Tench (PR course leader?) of Leeds Metropolitan University, said: "Many journalists that we questioned believe too may
companies highlight activities under the banner of CSR that are really just
publicity stunts and photo opportunities. This has damaged the reputation of
CSR."

The research also determined that some journalists believed that the
majority of companies only paid lip service to CSR and did so only to meet legal
requirements."

Richard Bailey, one of Ralph’s colleagues at LMU, might have something to add on his PR Studies blog.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.