Guy Kawasaki: The Art of Sucking Down

Guy Kawasaki has quite a long post on what he calls "The Art of Sucking Down". He’s right but I’d simplify it to:

Treat everyone like you’d like to be treated yourself

Be nice, genuine and honest and most people will respond in kind. It’s the best personal PR, reputation management, personal marketing you can do.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
Comments are closed.