Comments on: Is Tom Foremski talking about XPRL? http://stuartbruce.biz/2006/03/is_tom_foremski.html Public relations, corporate communications and social media Fri, 10 Feb 2012 15:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Phillips http://stuartbruce.biz/2006/03/is_tom_foremski.html/comment-page-1#comment-1700 David Phillips Thu, 17 Aug 2006 09:02:39 +0000 http://www.stuartbruce.eu/?p=729#comment-1700 <p>OK. I have prepared an XPRL (eXtensuble Public Relations Language) backgrounder because there is an XPRL meeting Thu, Sep 14 3pm Home House, 20 Portman Square, London W1 I have posted a backgrounder. </p> <p>What you should know is that I do not and cannot speak for XPRL, I hold no office and am no more privy to its workings than any other person.</p> OK. I have prepared an XPRL (eXtensuble Public Relations Language) backgrounder because there is an XPRL meeting Thu, Sep 14 3pm Home House, 20 Portman Square, London W1 I have posted a backgrounder.

What you should know is that I do not and cannot speak for XPRL, I hold no office and am no more privy to its workings than any other person.

]]> By: David Phillips http://stuartbruce.biz/2006/03/is_tom_foremski.html/comment-page-1#comment-1699 David Phillips Sat, 04 Mar 2006 00:26:29 +0000 http://www.stuartbruce.eu/?p=729#comment-1699 <p>What happened to XPRL?</p> <p>Well it is still there and the basic schema is published.</p> <p>Now chaired by Mike Granatt at Luther Pendragon (<a href="http://www.luther.co.uk/)," rel="nofollow">http://www.luther.co.uk/),</a> recent meeting (which I could not attend) put forward a stratgy for its further development.</p> <p>The PR people who would benefit most from the capability you suggest like PR Newswire, the big consultancies and Governement information agencies are now forced to use XML but are individually doing their own thing and have great difficulty in understanding/realising the benefits of XML or working with a global standard.</p> <p>They followed the route of NewsML which is now very active (the newsML2 yahoo newsgroup shows what is going on in that space) and XBRL, among others which usurped the PR industry (presumably the creator of content) for finacial reporting so now WPP, PRNewswire and COI and the like have to conform to at least two standards for their basic electonic communication.</p> <p>Pity, But its what one expects from technophobic ad and PR agencies.</p> <p>For the same reason they are now playing catchup in areas like media content analysis, blogging, Wiki's etc.</p> <p>But then I remember the blank faces at the IPR conference in 1995 when I said the web would be important. </p> <p>Only today, with the threat of communities that talk back and take control of thier messages through blogs are these people slowly realising that it is important.</p> <p>I would even bet that the PRCA/CIPR Internet Commission Report has not been read by more than three people on either Execitive Council!<br /> </p> What happened to XPRL?

Well it is still there and the basic schema is published.

Now chaired by Mike Granatt at Luther Pendragon (http://www.luther.co.uk/), recent meeting (which I could not attend) put forward a stratgy for its further development.

The PR people who would benefit most from the capability you suggest like PR Newswire, the big consultancies and Governement information agencies are now forced to use XML but are individually doing their own thing and have great difficulty in understanding/realising the benefits of XML or working with a global standard.

They followed the route of NewsML which is now very active (the newsML2 yahoo newsgroup shows what is going on in that space) and XBRL, among others which usurped the PR industry (presumably the creator of content) for finacial reporting so now WPP, PRNewswire and COI and the like have to conform to at least two standards for their basic electonic communication.

Pity, But its what one expects from technophobic ad and PR agencies.

For the same reason they are now playing catchup in areas like media content analysis, blogging, Wiki's etc.

But then I remember the blank faces at the IPR conference in 1995 when I said the web would be important.

Only today, with the threat of communities that talk back and take control of thier messages through blogs are these people slowly realising that it is important.

I would even bet that the PRCA/CIPR Internet Commission Report has not been read by more than three people on either Execitive Council!

]]> By: TDefren http://stuartbruce.biz/2006/03/is_tom_foremski.html/comment-page-1#comment-1698 TDefren Wed, 01 Mar 2006 19:45:35 +0000 http://www.stuartbruce.eu/?p=729#comment-1698 <p>Hi Bruce - For the heck of it, we took a crack at what Tom's said he is looking for (feedback welcome!):</p> <p><a href="http://pr-squared.blogspot.com/2006/03/is-this-press-release-of-tomorrow.html" rel="nofollow">http://pr-squared.blogspot.com/2006/03/is-this-press-release-of-tomorrow.html</a></p> Hi Bruce – For the heck of it, we took a crack at what Tom's said he is looking for (feedback welcome!):

http://pr-squared.blogspot.com/2006/03/is-this-press-release-of-tomorrow.html

]]> By: Tom Foremski http://stuartbruce.biz/2006/03/is_tom_foremski.html/comment-page-1#comment-1697 Tom Foremski Wed, 01 Mar 2006 18:37:18 +0000 http://www.stuartbruce.eu/?p=729#comment-1697 <p>I'm not saying get rid of the press or news release, I'm saying lets have it in a format where it cuts down the work that is needed to turn it into a publishable news story. Most lack links and other online goodies and if you could deliver a package of factual information, easily sorted and in an online format it would be a better, more useable product. But you are welcome to keep doing things the old way too :-)</p> I'm not saying get rid of the press or news release, I'm saying lets have it in a format where it cuts down the work that is needed to turn it into a publishable news story. Most lack links and other online goodies and if you could deliver a package of factual information, easily sorted and in an online format it would be a better, more useable product. But you are welcome to keep doing things the old way too :-)

]]> By: Chris Edwards http://stuartbruce.biz/2006/03/is_tom_foremski.html/comment-page-1#comment-1696 Chris Edwards Wed, 01 Mar 2006 17:43:30 +0000 http://www.stuartbruce.eu/?p=729#comment-1696 <p>I take it back about not being able to get the schema. It is downloadable - it is just the rest of the site that is protected. </p> I take it back about not being able to get the schema. It is downloadable – it is just the rest of the site that is protected.

]]> By: Chris Edwards http://stuartbruce.biz/2006/03/is_tom_foremski.html/comment-page-1#comment-1695 Chris Edwards Wed, 01 Mar 2006 17:09:57 +0000 http://www.stuartbruce.eu/?p=729#comment-1695 <p>I thought of XPRL as a possibility here too, although I had forgotten what it was called up to now. I had a look at the site and the word "dormant" sprang to mind. Unlike XBRL, which has the SEC behind it to crack some heads together, I can't see XPRL ever getting off the ground. It needs practically everyone to understand it to make it worth developing software to process it. I guess if some of the tags could be gradually folded into regular XHTML formatted releases, it might get somewhere. But in that case, not having the entire content of the site designed to promulgate the standard might be a good start. It's difficult for anyone outside that little group to work out whether XPRL would fit Tom's requirements when you can't even look at the schema.</p> I thought of XPRL as a possibility here too, although I had forgotten what it was called up to now. I had a look at the site and the word "dormant" sprang to mind. Unlike XBRL, which has the SEC behind it to crack some heads together, I can't see XPRL ever getting off the ground. It needs practically everyone to understand it to make it worth developing software to process it. I guess if some of the tags could be gradually folded into regular XHTML formatted releases, it might get somewhere. But in that case, not having the entire content of the site designed to promulgate the standard might be a good start. It's difficult for anyone outside that little group to work out whether XPRL would fit Tom's requirements when you can't even look at the schema.

]]> By: PR Studies http://stuartbruce.biz/2006/03/is_tom_foremski.html/comment-page-1#comment-1701 PR Studies Wed, 01 Mar 2006 14:41:36 +0000 http://www.stuartbruce.eu/?p=729#comment-1701 <strong>Deconstructing news</strong> Tom Foremski makes a passionate plea for the press release (sic) to die. In place, he wishes the PR industry could adopt the principles of object-oriented programming by offering modular and reusable information for journalists to assemble into a news Deconstructing news

Tom Foremski makes a passionate plea for the press release (sic) to die. In place, he wishes the PR industry could adopt the principles of object-oriented programming by offering modular and reusable information for journalists to assemble into a news

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