Archive | March, 2006

Blogging requires passion and authority. Which leaves out most people.

I’m not always a huge fan of Hugh MacLeod’s cartoons. But this one appealed:

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Ethical questions about Edelman and Wal-Mart’s blog campaign

Neville Hobson has an interesting take on the New York Times story about Wal-Mart, Edelman PR and bloggers. Neville’s view is he doesn’t think that Edelman account supervisor Marshall Manson was sufficiently up front in disclosing his affiliation. I’ve already…

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Hartlepool Mail editor moves to Yorkshire Evening Post

UK Press Gazette reports that Hartlepool Mail editor Paul Napier has been named editor of the Yorkshire Evening Post. The appointment follows the departure of Neil Hodgkinson to become editorial director of Cumbrian Newspapers, where he started work this week….

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Microsoft acquires Onfolio for Windows Live Toolbar

This Microsoft news release is potentially very interesting. I was a big fan of Onfolio for a while. It was a fantastic way to organise information that you find by surfing. Recently I’ve actually stopped using it as the RSS…

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Wal-mart targeting bloggers for sympathetic stories

While I’m blasting Asda Wal-mart for its unethical union-bashing policies it appears that in the USA it is using Edelman PR to identify bloggers who have written sympathetic or positive posts about it. Edelman is then asking the bloggers for…

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Flogging a dead horse

I always read Stuart Jones’ BusinessMatters blog so I’m not sure how I missed this post about the tribal wisdom of the Dakota Indians which says that “When you discover that you are riding a dead horse, the best strategy…

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Milliband to become first blogging cabinet minister

The Sunday Times is reporting that David Milliband (who was orginally from Leeds) is to become the first blogging cabinet minister. It’s a typical tacky Sunday Times story with more spin than a fairground ride. They lead on the rather…

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GMB, Asda and trade union blogs

I’ve argued before that blogs present a potentially powerful communications tool for trade unions. Blogs could provide a way for individual union members to explain their point of view directly to the public. Individual workers are nearly always at a…

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Will this idea help a PR student improve her CV/resume?

Over the years I’ve helped several PR students to improve their CVs (and portfolios). Some of them have even found jobs, hopefully my advice was a help rather than a hindrance. Leeds Metropolitan University student Alexandra Pullin has just blogged…

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Marketing Leeds fiasco gets worse

On my Stuart’s Soapbox blog I’ve just written a rather lengthy post about the shambles that is Marketing Leeds. I won’t repeat it all here but for anyone with an interesting in marketing, ethics or new media it is probably…

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