PR surveys work even when they are junk

Journalists frequently criticise public relations people for using ‘bogus’ surveys and research in order to secure media coverage. Quite right to in many cases as many of these so called surveys and research projects are constructed on very weak foundations.

The problem is that they work. Despite the criticisms the media has an insatiable appetite for this type of material. Jack Shafer has an excellent analysis of a bogus survey that secured coverage in dozens of prestigious US daily newspapers and news broadcasts  including the Washington Post, San Jose Mercury News, CBS Evening News, New York Times and Boston Globe.

I for one will keep producing them for as long as journalists keep running them!

Via the Holmes Report blog.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.