An excellent example of why blogs work is Morgan McLintic on PR and more recently Drew B’s take on tech PR (ie when I found out he worked for Lewis). You see as a tech PR person based in the north of England I’m very much outside the ‘tech PR club’ which is mainly in London and the Thames Valley. But that doesn’t stop you hearing stories. The stories I heard about Lewis PR were mainly “it’s a terrible place to work with a massive staff turnover”.
Now why am I blogging about this now? Because Morgan has just done a post on Why staff churn can be a good thing. Even before this I’d began to doubt some of the rumours I’d heard about Lewis. Morgan’s post goes someway to confirming what I was beginning to think.
The reason I’d began to doubt the worst rumours was simply because I’ve had an excellent insight into the personality and culture of the people at Lewis by reading Morgan’s and Drew’s blogs.
So yet another reason why blogs work, especially in a people business, which means that lawyers and accountants could also benefit massively from letting their personality shine.