Comments on: PR Business: How small blogs bring big changes http://stuartbruce.biz/2006/05/pr_business_how.html Public relations, social media and word of mouth Thu, 08 Jul 2010 09:13:45 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Al http://stuartbruce.biz/2006/05/pr_business_how.html/comment-page-1#comment-1628 Al Tue, 09 May 2006 07:22:52 +0000 http://www.stuartbruce.eu/?p=681#comment-1628 <p>Oh I so agree...an example for you:</p> <p>1 call by two bloggers in Oct 2005 for bloggers globally to test Starbucks on a promise they make.</p> <p>209 blogs (including some biggies) rise to the 'Starbucks Challenge' and take part in one form or another.</p> <p>331 challenges result and are logged @ <a href="http://del.icio.us/starbuckschallenge" rel="nofollow">http://del.icio.us/starbuckschallenge</a></p> <p>13 countries and 29 states (& DC) are represented.</p> <p>Starbucks admit they have a problem and engage with the challenge.</p> <p>Phase 4 (<a href="http://cityhippy.blogspot.com/2006/05/feature-starbucks-challenge-40.html)" rel="nofollow">http://cityhippy.blogspot.com/2006/05/feature-starbucks-challenge-40.html)</a> of the challenge has just begun and aims to assess if Starbucks have improved now that they know there is a problem.</p> <p>Results in early June. Companies now have to put their money where their mouth is. The end of 1 way Broadcast Marketing/PR is here and the age of 2 (or more?) Sustainable Marketing/PR is upon us. Thank god!</p> <p>Activism 2.0? (<a href="http://cityhippy.blogspot.com/2005/10/feature-activism-20.html)" rel="nofollow">http://cityhippy.blogspot.com/2005/10/feature-activism-20.html)</a></p> <p>Namaste</p> <p>Al</p> Oh I so agree…an example for you:

1 call by two bloggers in Oct 2005 for bloggers globally to test Starbucks on a promise they make.

209 blogs (including some biggies) rise to the 'Starbucks Challenge' and take part in one form or another.

331 challenges result and are logged @ http://del.icio.us/starbuckschallenge

13 countries and 29 states (& DC) are represented.

Starbucks admit they have a problem and engage with the challenge.

Phase 4 (http://cityhippy.blogspot.com/2006/05/feature-starbucks-challenge-40.html) of the challenge has just begun and aims to assess if Starbucks have improved now that they know there is a problem.

Results in early June. Companies now have to put their money where their mouth is. The end of 1 way Broadcast Marketing/PR is here and the age of 2 (or more?) Sustainable Marketing/PR is upon us. Thank god!

Activism 2.0? (http://cityhippy.blogspot.com/2005/10/feature-activism-20.html)

Namaste

Al

]]> By: hobbit http://stuartbruce.biz/2006/05/pr_business_how.html/comment-page-1#comment-1627 hobbit Sat, 06 May 2006 17:53:39 +0000 http://www.stuartbruce.eu/?p=681#comment-1627 <p>This is specially relevant as big companies are also now targetting blogs to send in their product releases,and other corporate news. </p> <p>Just check out the techology blogs and they are filled with new products and discussion on them etc.</p> This is specially relevant as big companies are also now targetting blogs to send in their product releases,and other corporate news.

Just check out the techology blogs and they are filled with new products and discussion on them etc.

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