Public relations, social media and word of mouth
Shift Communications debuts News Release 2.0
Todd Defren at Shift Communications has emailed to let me know about the debut of its social media press release template. Shift are generously sharing it with the PR community and you can download it from Todd’s blog or the Shift website. My first impressions are favourable.
Ironically I read Todd’s email about the template while sitting at York railway station after a new business pitch to a software company. As part of the pitch I quoted Todd and Tom Foremski and suggested that this company is one that could actually benefit from using social media news releases.
Well I actually pitched it as News Release 2.0.
Hopefully the client will bite as I think it is something that could really work for them. It’s also potentially a really interesting client where we could really make some noise to help put them on the map.
UPDATE: In the spirit of social media press releases I’ve used Shift Communications’ release to add Todd’s smiling face to this post.
| Print article | This entry was posted by Stuart Bruce on May 23, 2006 at 15:40, and is filed under Business, Marketing, Public Relations, Yorkshire. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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Todd Defren
