How to write a feature article

Charles Arthur of The Guardian has an excellent article on his blog that should be compulsory reading for any PR tasked with ghost writing a by-lined article on behalf of a client.

Technorati : Charles Arthur, PR, The Guardian, public relations, writing

This entry was posted by Stuart Bruce on June 6, 2006 at 09:05, and is filled under Business, Media, Public Relations. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed.

Charles

Hmm, yes, but remember to use it for good, not evil.

Still, it would up the general quality of case studies if they were written in that way. Good luck getting the clients to sign them off, though... "But why isn't the product's name in the first paragraph?"

Stuart Bruce - Wolfstar

Hey, it's hard enough trying to convince clients not to start press releases as "The world's leading..." ;)

How to write a feature article

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