PR stunts that miss

Yesterday I posted briefly about the ‘attack’ on Parliament where a man entered the central lobby and threw white powder shouting “you’re all going to die now”. From most of the coverage I hadn’t picked up on what he was protesting about.

Reading my dead tree Yorkshire Evening Post I’ve just found out that he was protesting about the recent legal ruling which makes it more difficult to claim compensation for asbestos-related diseases.

This is a subject very close to my heart as back in the early 90s I managed PR for Irwin Mitchell Solicitors who secured one of the original landmark judgments against Turner & Newall. I managed a very high profile media campaign when the world’s media descended on Leeds for our news conference. It was a privilege to work alongside and meet June Hancock, the brave plaintiff in the case who knew that she wouldn’t live to see the fruits of her victory but wanted to fight to help other victims like her.

Ironically one of the MPs trapped in the central lobby as a result of the incident was John Battle in whose constituency the T&N factory was originally sited. John has done a fantastic job in campaigning and fighting on behalf of those suffering from asbestos-related diseases such as mesothelioma.

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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
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