…the world’s leading… America is the greatest

Hot on the heels of …the world’s leading… blisteringly accurate assessment of the pitiful inadequacies of some most (note not all) US PR agencies attempt to understand communications in the world outside the USA comes this amusing analysis of Hoffman Europe’s Q&A on European PR.

Some of Hoffman’s startling insights into IT PR in Europe (and the UK) include:

“every country in Europe has its own way of doing things” – you don’t say

“Secondary countries include The Netherlands, Italy and Spain” – perhaps Hoffman’s next Q&A could be called “How not to win friends and influence people”

Or how about “Technology PR for the clueless”.


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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • An American

    There are countries outside of the US? Gee, and I thought Hawaii was part of the US.