Life is too short and technology is just too damned complicated

The internet is great. Competition is great. But sometimes it just all gets a bit too much. I’m very interested in the new social media news release concept idea – not because I think it will work at the moment but because I think it will be the future. So I’ve signed up to the Google Group – first problem. Most of my email lists currently use Yahoo, which works because I get digests or individual emails to my proper email address because it asks me which one I use when I subscribe. Google Group is a pain because it automatically sends them to my gmail account which I only ever use when out of the office and as a backup archive. There is probably a way to configure it to work properly, but why the hell should I have to?

And to make it worse I discover that Chris Heur, who is leading the project, has created “a Haystack where people can
list themselves easily to let others know about their involvement”. What the heck is that about? I’ve looked at Haystack before and got no further than clicking on the “Take a tour’ button before deciding it was simply too much effort to have to fill out yet another profile for no immediately obvious benefit. I’ve already done that on countless other sites such as LinkedIn, Typepad, Blogger, Yahoo, MySpace, OpenBC and lots of others. Haystack might offer something but it does a terrible job of explaining what it is. This time I’ve subscribed but don’t have the time or the inclination to go further.

Life is too short and technology is just too damned complicated. I don’t want more choice I just want stuff that is easy to use and does what it says on the tin.

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Stuart Bruce

International Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | University Lecturer | Online PR | Digital Corporate Communications | Crisis Communications | Digital Public Affairs