But will Wallace & Gromit read it?

I keep meaning to update my blogroll and one of the blogs that I’ll be adding is Green Gathering by Ian Green of Green PR (also based in Wakefield). Ian has just announced that he’s launched a new corporate blog on behalf of client Wenselydale cheese (of Wallace & Gromit fame).

First impressions are that it looks really good. The blog is partly to support the campaign to support the submission for Protected Designation of Origin for real Yorkshire cheese.

There are one or two things that I would have done differently. One is that the Terms & Conditions look like they have been written by lawyers to apply to a traditional website and not a blog. I’m sure they don’t really mean “nor should you establish a link to any part of our site other than the home/holding page.” Saying “You may link to our home page” isn’t very social media, but is almost certainly down to lawyers not understanding rather than Ian and the good folk at Green PR.

Another is that I’d tidy up Ian’s biography to make it clear that he works for a PR company and not Wenselydale Creamery. I’d also add a blog policy to explain what sort of comments are welcome and what isn’t.

Finally it’s a relief to see that even experienced hacks like Ian don’t proof their blog entries properly “support our submission submission for” – it’s not just me!

Actually that’s quite an important point. At BMA PR we make sure that news releases, articles etc are quality controlled and proofed by another member of the team, but blog entries are published without the same level of checking.

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Stuart Bruce

International Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | University Lecturer | Online PR | Digital Corporate Communications | Crisis Communications | Digital Public Affairs