e-Society falls for ignorant stereotypes

Aa.jpgApparently I am living in an area that is classified as E-unengaged and populated by Low technologists. When I read about the e-Society project it sounded like a really good idea. If we are to combat digital exclusion then we need to know where the problems exist.

However, I am angry about the photographs being used to illustrate the different groups.

A picture of a fat balding bloke in vest for e-unengaged? What sort of stereotypical nonsense is that? And surprise, surprise E-experts is illustrated with attractive young woman (next to a Palm tree!) using a mobile and a laptop.

About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.