Public relations, social media and word of mouth
e-Society falls for ignorant stereotypes
Apparently I am living in an area that is classified as E-unengaged and populated by Low technologists. When I read about the e-Society project it sounded like a really good idea. If we are to combat digital exclusion then we need to know where the problems exist.
However, I am angry about the photographs being used to illustrate the different groups.
A picture of a fat balding bloke in vest for e-unengaged? What sort of stereotypical nonsense is that? And surprise, surprise E-experts is illustrated with attractive young woman (next to a Palm tree!) using a mobile and a laptop.
| Print article | This entry was posted by Stuart Bruce on August 10, 2006 at 11:47, and is filed under Business, Technology. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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dave roberts
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Ian Delaney
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Ian Delaney
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Sherrilynne Starkie
