Public relations, social media and word of mouth
Gartner Hype Cycle for emerging technologies 2006
Started to compose a post on the Gartner Hype Cycle for emerging technologies – except Neville beat me to it.
The first thing I would add is that I’m personally not convinced wikis will ever make it out of the trough of disillusionment (although for me I never had a peak of expectations!) . Wikis are too difficult for most people to use both technically and conceptually. The technical aspects they might solve, but I’m convinced they will crack conceptually.
The second is that it is too US centric. My experience in the UK is that corporate blogs aren’t yet slipping down, the problem is that they are still very much at the peak of inflated expectations and that some people need to take a reality check.
| Print article | This entry was posted by Stuart Bruce on August 11, 2006 at 15:17, and is filed under Business, Public Relations, Technology. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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Simonsays
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Philip Young
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Dennis Howlett
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Dennis Howlett

