Is drug dealing a good business model?

Is drug dealing a good business model? You wouldn’t think until you read this on businessinnovationinsider.com and then figure that just maybe we could all learn something from the drug barons.

1) Deals need to be sealed in person;

(2) Test the waters with a small deal before moving onto bigger things;

(3) Relationships matter;

(4) Be aware of power struggles and shifts in the structure;

(5) Have a contingency plan in case things go wrong.


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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • http://www.rainierpr.co.uk/blog Stephen Waddington

    Steven Levitt makes exactly this point in his book Freakonomics. He also looks at the organisational structure of the drugs industry and find that it exactly mirrors corporate enterprises. Well worth a read.