Quality, quality, quality

Duncan Bannatyne OBEThe Sunday Times in the UK has been running ‘How to win at business’, a series of articles by serial entrepreneur Duncan Bannatyne, one of the star’s of BBC Dragon’s Den. This week Duncan is talking about successful marketing. His best piece of advice comes right at the very end when he says “the best form of marketing… is the product itself… It’s not about ‘cheaper, cheaper, cheaper’ but ‘quality, quality, quality’.”

tags: , , ,

XP: Let’s Talk Business