Stuart Bruce

International Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | University Lecturer | Online PR | Digital Corporate Communications | Crisis Communications | Digital Public Affairs

4 Comments

  1. It's just a label, to be sure, much like (*looks left*) "The New PR".

    PS. cf. Techcrunch UK. The PC Pro story is over a month old. Breaking news indeed.

  2. Well….. The simplification of the W3C standard to XML was a big step that gave the semantic web a real shot in the arm so I think there is a new dynamic but he is right we could have managed without it.

    What is so difficult to understand is that social, political and economic commentators have not realised the big shift that has taken place.

    The very structure of relationships and coalitions inside and outside 'organisations' is different.

    The nature of 'tangible' is much less 'solid than it was. Knowledge has moved away outside the gate.

    The actualitie is that there is no such person as a CEO (or any other 'leader'), just a coalition such a person might maintain for a short while before the next coalition takes up the relationship mantle.

    It is this that the Web has achieved and most people don't want to see it even if Amazon.com has shown how for a decade.

  3. Ian, not sure if you know but the Delivering the New PR is the fourth in a series that started last November. Several of the speakers, including Microsoft's Tom Murphy and myself, soundly debunk the 'New PR' myth.

    Well spotted on the PC Pro story date.

  4. Sorry – my previous comment looks a little hostile with hindsight. It wasn't intended as such, believe me.
    I'm coming round myself to the idea of Web 2.0 being analagous to an art movement. We can't say precisely where it starts and ends, but we can identify traits, methods, schools, forerunners and leading practitioners.

Comments are closed.