Public relations, social media and word of mouth
Archive for September, 2006
This is why PR sucks
Sep 30th
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Well actually I think public relations is great, but this little exchange between London PUBLICISTS is a good example of what why the profession/industry has such a lousy reputation.
Who the **** are these people? Does anyone outside a little stuck their own behind London bubble care?
Give me real people and real situations any day. PR for banks, charities, governments, campaigns, politics, technology, lawyers, doctors that’s what matters to me and most people.
B2B publishers embrace online
Sep 26th
UK Press Gazette has a great article on how B2B media is adapting to the increasing dominance of the internet. It covers VNU’s in-house studios which include a live event room, a studio for product reviews, a studio for white boarding (for software reviews) and a fourth seminar room.
But it’s not just the technology B2B publishers that are embracing online and multimedia content. The article also looks at examples from Insurance Week and GP magazine Pulse.
The article is a good reminder of why PR professionals need to be looking at how they change and adapt the way they work. The social media news release will perhaps be one way forward.
tags: PR, public+relations, B2B, social+media+news+release,
Can the law cope with libel online?
Sep 26th
CIPR’s Profile Extra has an interesting article on libel online. Jo Sanders highlights a recent case where a court ordered Tracey Williams to pay £10,000 for falsely alleging that former United Kingdom Independence Party parliamentary candidate Michael Keith-Smith was a Nazi, in her anonymous contributions to an internet discussion group.
But I am not convinced by how easy the article makes it sound to actually identify the person responsible for anonymous attacks.
With so many free blog, chat and forum sites it is unlikely that credit card details can be used to track down culprits. Even an ISP address is pretty easy to hide – take a look at Torpark. That doesn’t mean with persistence it isn’t possible to track an anonymous attacker down, but it isn’t that easy and will be harder and harder if the numbers multiply.
tags: CIPR, Torpack, Profile+Extra, libel
