My PhotoFreelance journalist Amber McNaught is on the warpath against that minority of PRs who appear to have no concept of what journalists need.

Shame I only discovered her blog today, as it would have been a good Edinburgh example to show at yesterday’s New PR conference.

Thanks to Ian Green for the link.

This is an example of the gift economy that Elizabeth Albrycht talks about - Ian is a director of a local Wakefield PR agency which strictly speaking is a competitor of my consultancy BMA PR. We are unlikely to link to them off our main website, but social media is different and Ian writes a cracking blog.

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