Public relations, social media and word of mouth
Musing about social software in enterprises
JP Rangaswami is the Chief of Alternative Market Models at investment bank Dresdner Kleinwort Wasserstein and he also writes the Confused of Calcutta blog.
He has a great post about how social media is breaking down the barriers of control in large organisations.
Well worth a read and a think if you don’t think you should concern yourself with blogs and other citizen-generated media.
tags: blogs, enterprise, social+media, new+media
| Print article | This entry was posted by Stuart Bruce on September 4, 2006 at 19:13, and is filed under Business, Media, Public Relations, Technology. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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