The end of spin as we know it?

The Labour Party has just published a full transcript of Tony Blair’s interview with The Times. This is a potentially interesting development as if it becomes standard practice then it will certainly add a new dynamic to political reporting. I think, but am not certain, that this is the first time the Labour Party has done this. Researching this post I’ve also just found out that The Times has also published the transcript.

Steve Rubel mused on this subject recently when he asked if traditional media interviews are undergoing a transformation.

The implications of using blogs and social media to publish complete transcripts of interviews do change the dynamics. Journalists and editors will have to think about how they edit material and that they might have to explain why they chose to use the quotes that they did.

I’m in the middle of preparing a presentation so I don’t have time to think this through fully, but I certainly think it is worth some discussion – comments are open!

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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.