UK Labour Party blog to debate future direction

I have often been critical, extremely critical, of the UK Labour Party’s failure to get to grips with social media. But I have to say that it is now getting better and better every week.

The latest move announced by party chair Hazel Blears is a sort-of blog for Labour Party members and supporters to discuss the renewal of the party. On the face of it this is an excellent initiative. It isn’t a blog in the strictest sense, but is a good example of how a blog is just a communications tool that can be used in a variety of ways, depending on your objectives.

DISCLAIMER: I am a Labour Party member.

XP: Stuart’s Soapbox

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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • http://www.pr-consultant.co.uk/blog Stephen Newton

    It's more the kind of thing that would lend itself to a Wiki

  • http://blog.pushon.co.uk Simon Wharton

    It appears to be slightly broken at the moment. Maybe you might use your connectiosn to suggest the delights of a custom 404??