Using social media for PR

I’m spending some time at the moment experimenting with different social media tools and looking at how we can use them to enhance our client’s PR programmes.

The first ‘experiment’ that’s gone live is to use a Del.icio.us RSS feed to list recent media coverage for our client Softalk. I’m probably going to change this to a linkroll, but a feed was much quicker than trying to style a Del.icio.us linkroll. You can see it on the Softalk Let’s talk business blog (which we’re in the process of redecorating at the moment).

Within the next month we hope to be unveiling initiatives that will use social media news releases, PBwiki, YouTube, CrispyNews and Trailfire (thanks to Todd Defren for helping me to understand why this might be useful).

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Stuart Bruce

International Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | University Lecturer | Online PR | Digital Corporate Communications | Crisis Communications | Digital Public Affairs