Buried in the middle of a PR Week article about YouTube and online video is a great quote from Chartered Institute of Public Relations president and Bradley O’Mahoney partner Tony Bradley who says:
“There must be a strategic reason for posting a video – and that video must suit the brand.
It’s the same with all social media. First identify what you are trying to achieve and then look at what tools you need to achieve it. Use the best of old and new media tools.