Comments on: Edelman apologises http://stuartbruce.biz/2006/10/edelman_apologi.html Public relations, corporate communications and social media Fri, 10 Feb 2012 15:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Wagner http://stuartbruce.biz/2006/10/edelman_apologi.html/comment-page-1#comment-2631 John Wagner Sat, 02 Jan 2010 21:49:57 +0000 http://www.stuartbruce.eu/?p=504#comment-2631 <p>Well done, guys?? Really?</p><br><p>Richard Edelman did not "apologize." He simply said his firm made a mistake by not ensuring the two bloggers used their last names.</p><br><p>That's a far cry from apologizing, and a far cry from ensuring that future efforts will be based upon transparency. The two bloggers on the Wal-Mart site were professional journalists, being compensated to travel the country in an RV provided by the company, and one of them was a relative of a member of the Wal-Mart team at Edelman.</p><br><p>None of that was disclosed on the blog until the whole thing blew up. </p><br><p>But the good news is that next time there is a fake Wal-Mart blog, the authors will use their last names.</p> Well done, guys?? Really?

Richard Edelman did not "apologize." He simply said his firm made a mistake by not ensuring the two bloggers used their last names.

That's a far cry from apologizing, and a far cry from ensuring that future efforts will be based upon transparency. The two bloggers on the Wal-Mart site were professional journalists, being compensated to travel the country in an RV provided by the company, and one of them was a relative of a member of the Wal-Mart team at Edelman.

None of that was disclosed on the blog until the whole thing blew up.

But the good news is that next time there is a fake Wal-Mart blog, the authors will use their last names.

]]> By: richard http://stuartbruce.biz/2006/10/edelman_apologi.html/comment-page-1#comment-1252 richard Wed, 18 Oct 2006 04:59:31 +0000 http://www.stuartbruce.eu/?p=504#comment-1252 <p>Richard's "apology" was terse, unrepentant and remorse-free. It was something he had to do, but at this point it's the equivalent of inserting one's finger in the about-to-burst dyke. He deserves zero credit, as he simply had no choice, and if the sky hadn't been falling there'd have been no mea culpa. To position oneself as the world's guru on corporate blogging and blog ethics/transparency, and then to dive head-first into this cesspool puts an irreversible stain on Richard Edelman's and his firm's reputation and blows to bits any claims the agency might have of being a pioneer in corporate blogging. All the vainglorious pronouncements Edelman has made in the past on transparency and integrity are exposed for what they are - empty phrases, full of sound and fury and signifying less than nothing. Had he really taken a stand in his post and truly sought to explore how and why this was allowed to happen maybe the world would be more forgiving. Sadly, he chose the "holding statement" approach, where you tell as little as possible and hope the world will forget and move on to other things. Shameful.</p> Richard's "apology" was terse, unrepentant and remorse-free. It was something he had to do, but at this point it's the equivalent of inserting one's finger in the about-to-burst dyke. He deserves zero credit, as he simply had no choice, and if the sky hadn't been falling there'd have been no mea culpa. To position oneself as the world's guru on corporate blogging and blog ethics/transparency, and then to dive head-first into this cesspool puts an irreversible stain on Richard Edelman's and his firm's reputation and blows to bits any claims the agency might have of being a pioneer in corporate blogging. All the vainglorious pronouncements Edelman has made in the past on transparency and integrity are exposed for what they are – empty phrases, full of sound and fury and signifying less than nothing. Had he really taken a stand in his post and truly sought to explore how and why this was allowed to happen maybe the world would be more forgiving. Sadly, he chose the "holding statement" approach, where you tell as little as possible and hope the world will forget and move on to other things. Shameful.

]]> By: Amanda Chapel http://stuartbruce.biz/2006/10/edelman_apologi.html/comment-page-1#comment-1251 Amanda Chapel Wed, 18 Oct 2006 01:53:29 +0000 http://www.stuartbruce.eu/?p=504#comment-1251 <p>Stu... you are 100 percent wrong on this one.</p> <p>We call for their resignation... and for good reason. See <a href="http://www.strumpette.com/archives/206-Call-Goes-Out-for-Edelman-and-Rubel-to-Resign.html" rel="nofollow">http://www.strumpette.com/archives/206-Call-Goes-Out-for-Edelman-and-Rubel-to-Resign.html</a></p> <p>When the industry loses shame, we're doomed.</p> <p>- Amanda<br /> </p> Stu… you are 100 percent wrong on this one.

We call for their resignation… and for good reason. See http://www.strumpette.com/archives/206-Call-Goes-Out-for-Edelman-and-Rubel-to-Resign.html

When the industry loses shame, we're doomed.

- Amanda

]]> By: John Wagner http://stuartbruce.biz/2006/10/edelman_apologi.html/comment-page-1#comment-1250 John Wagner Tue, 17 Oct 2006 17:10:38 +0000 http://www.stuartbruce.eu/?p=504#comment-1250 <p>Well done, guys?? Really?</p> <p>Richard Edelman did not "apologize." He simply said his firm made a mistake by not ensuring the two bloggers used their last names.</p> <p>That's a far cry from apologizing, and a far cry from ensuring that future efforts will be based upon transparency. The two bloggers on the Wal-Mart site were professional journalists, being compensated to travel the country in an RV provided by the company, and one of them was a relative of a member of the Wal-Mart team at Edelman.</p> <p>None of that was disclosed on the blog until the whole thing blew up. </p> <p>But the good news is that next time there is a fake Wal-Mart blog, the authors will use their last names.</p> Well done, guys?? Really?

Richard Edelman did not "apologize." He simply said his firm made a mistake by not ensuring the two bloggers used their last names.

That's a far cry from apologizing, and a far cry from ensuring that future efforts will be based upon transparency. The two bloggers on the Wal-Mart site were professional journalists, being compensated to travel the country in an RV provided by the company, and one of them was a relative of a member of the Wal-Mart team at Edelman.

None of that was disclosed on the blog until the whole thing blew up.

But the good news is that next time there is a fake Wal-Mart blog, the authors will use their last names.

]]> By: Tom Murphy http://stuartbruce.biz/2006/10/edelman_apologi.html/comment-page-1#comment-1249 Tom Murphy Tue, 17 Oct 2006 07:17:08 +0000 http://www.stuartbruce.eu/?p=504#comment-1249 <p>Stuart,</p> <p>You made me laugh this morning! </p> <p>Mea culpa, I didn't even notice the phrase until you rightly pointed it out!</p> <p>I must try harder!<br /> TM</p> Stuart,

You made me laugh this morning!

Mea culpa, I didn't even notice the phrase until you rightly pointed it out!

I must try harder!
TM

]]> By: fsdgisji http://stuartbruce.biz/2006/10/edelman_apologi.html/comment-page-1#comment-1248 fsdgisji Tue, 17 Oct 2006 03:09:45 +0000 http://www.stuartbruce.eu/?p=504#comment-1248 <p>悯泯之音黑色幽默心静的白话字最后一口我爱电影我爱电影想想未来喜剧不俗尘埃博客秋菠太老博客乒乓博客唐诗博客免费手机铃声</p> 悯泯之音黑色幽默心静的白话字最后一口我爱电影我爱电影想想未来喜剧不俗尘埃博客秋菠太老博客乒乓博客唐诗博客免费手机铃声

]]> By: Steve Rubel http://stuartbruce.biz/2006/10/edelman_apologi.html/comment-page-1#comment-1247 Steve Rubel Mon, 16 Oct 2006 22:28:45 +0000 http://www.stuartbruce.eu/?p=504#comment-1247 <p>Thank you!</p> Thank you!

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