Not much more needs to be said.
Richard Edelman apologises for the mistake.
Steve Rubel explains it takes time for processes to work.
More or less what I said earlier today. At least one PR blogger recognised the value of Edelman “pushing the envelope” (although that phrase is almost as bad and 80s as ‘running it up the pole to see how it flies’ and isn’t normally one that I’d expect Tom Murphy to use).
Well done guys, keep trying harder. That’s all we can all do.