for small business owners is a new Web 2.0 site designed to help more than 25 million US small business owners run their businesses. The launch press release says:

“ features unique “How-to-Guides” for more than 1,000 business topics, ranging from start-up basics to advanced management techniques. The Guides are written by business experts who can now share their expertise with others through a new form of “Expert Generated Content” (EGC). is being launched by, the leading business search engine and directory.”

It’s early days but it looks potentially interesting. I’ll be monitoring it carefully to see if it’s sending any traffic to the Softalk Let’s talk business blog as it is featured as one of the Best Blogs and Forums (well actually the only one at the moment) on the messaging how to guide.