Experts who aren’t

Shel Holtz (a guy who really does know about business podcasting) tells of sitting in the audience at a business conference listening to a so called expert demonstrate a total lack of basic podcasting skills let alone expertise in business podcasts.

Sadly this is an all too common experience. I was chatting to a prospect the other day who had been told by a senior director at a big PR company that he should “start a company blog, and don’t worry about negative comments because the software lets you censor them.”

When I countered that it perhaps wasn’t the best approach I was told: “Ah, but he works for _Big_Name_PR_firm_ and is an expert, I heard him speaking at a conference.”

UPDATE: Josh Hallett just reminded me of something I say in most of my conference presentations or when I run social media training workshops.

“Nobody is an expert in social media, they’re just a year ahead of everybody else on the learning curve”

He reminded me that it was Jeremy Pepper who originally said it. 


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.