Global PR case studies

The session on global PR programmes kicked off with an audience poll:

1) Typically, budgets set for corporate comms have no relation with reality

73% yes 17% no

2) High level corporate comms is usually planned by people who have little experience of comms outside their own country

74% yes 16% no

3) Who is best at planning and managing global PR programmes?

Clients 16%

Agencies 35%

Equally good 29%

Equally bad 21%

Not exactly a rosy picture is it? Let’s see what we can learn from the case studies.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
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