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Mark Durrant of Motorola at IPRA Summit

Talking about what Motorola does = the wireless world and seamless mobility. Motorola wanted to understand how new technology would impact on the way it communicates with its various audiences. To help it do this it organised a round table summit under Chatham House rules at St George’s House.

The audience was varied including lawyers, journalists, politicians and analysts including the ubiquitous and essential Charles Arthur of The Guardian.

  • Journalism won’t die, but the profession is changing
  • Journalism is becoming more collaborative – a good and a bad thing
  • Good writing will survive any technological disruption
  • The general consensus was that ‘market forces’ will continue to ensure adequate informational standards

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Stuart Bruce

International Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | University Lecturer | Online PR | Digital Corporate Communications | Crisis Communications | Digital Public Affairs