Archive | November, 2006

PR in the boardroom

The panel to discuss PR in the boardroom is moderated by Sandra MacLeod of ECHO Research and includes: Simon Lewis, Group Corporate Affairs Director, Vodafone Gareth Wynn, Director of Communications, EDF Energy Jonathan Chandler, Director, International Strategic Communications, APCO Worldwide…

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Budgeting for a global PR programme

When planning a global PR programme, which of the following models do you typically use? Percentage of the advertising or marketing budget 15% Fixed as percentage of sales or turnover 7% Rigorously planned to deliver precisely the right resources in…

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Managing a PR campaign across Africa

Celtel is a pan-African telecommunications company that was founded in 1998 and is now in 14 countries and was bought by MTC in Kuwait for US $3.4 billion. It was founded by Mo Ibrahim who has just launched the world’s…

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Dove Campaign for Real Beauty

Edelman is running the global PR programme for Dove’s Campaign for Real Beauty. The campaign started in March 2004 but has run at different times, speeds in different markets. The campaign integrates both PR and advertising (Ogilvy & Mather). The…

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Global PR case studies

The session on global PR programmes kicked off with an audience poll: 1) Typically, budgets set for corporate comms have no relation with reality 73% yes 17% no 2) High level corporate comms is usually planned by people who have…

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IPRA summit agenda for day two

The morning kicks off with some case studies and a panel discussion on implementing global PR campaigns. This is followed by workshops including more case studies, analyst relations and planning a global communications campaign. In the afternoon the first panel…

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IPRA summit summary of first day

One of the issues discussed in the panel on innovations in public relations was the quality of writing on blogs and other social media. Boyd Neil of Hill & Knowlton made the point that there are a multitude of different…

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A Minute With… Euan Semple

Euan Semple is an independent adviser on social computing and blogs at The Obvious? Previously he was the Head of Knowledge Management at the BBC where he helped pioneer the BBC’s use of forums, blogs and wikis. A Minute With……

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Q and A on innovations in public relations

Boyd Neil of Hill & Knowlton Canada asked does good writing only come from journalism? He thinks it can come from anyone. “You can’t get in unless you can write” Mark Mellor, Firefly talking about recruiting PR people. “Don’t jump…

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Euan Semple at IPRA Summit

Don’t think about the technology but what it can enable. Globally distributed person-to-person communications. The speed of it all is bewildering to many. The power of it is its ability to connect people – you can know people well who…

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