"Barrow-in-Furness is a shithole"

For any of my fellow Cumbrians reading I’d like to reassure you that no I haven’t gone mad and that this isn’t my opinion but of Steve Beall, who was the manager of Thorntons in Barrow – until he made the comment on his MySpace blog.

Another great example of how even personal employee blogs can have an impact on your corporate reputation. The Thorntons shop in Barrow was besieged by angry Cumbrians and the staff had to call the police for protection. It’s a good lesson to business that even if they don’t seek to actively engage with social media they still need to incorporate it into their corporate communications strategies.

Free chocolates

Mike Davies, Thorntons’ chief executive, issued a statement: ‘I would like to apologise for the disparaging comments made by one of our employees about the town. These comments do not reflect the company’s views or those of its other employees.’

He went on to say that ‘Thorntons greatly appreciated the warm welcome it has received from the people of Barrow since its store opened on December 8 and hopes to become an active participant in the local community. As a gesture of goodwill, anybody visiting our store until Christmas will receive a free chocolate.’

via Drew B from The Times

 


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.