Journalist asks the questions, can PRs provide the answer?

Nick Booth is a freelance IT journalist who has come up with a novel use for a blog by using it as a research portal to ask questions about features he is writing. The idea is that PRs can provide answers and quotes in the comments, but because they can see what others have already provided they won’t just provide the same, similar old stuff.

It’s an interesting idea and I’m certainly willing to give it a go, although I suspect some PRs won’t be comfortable about seeing their ‘pitches’ on public display for criticism (and praise?).