Comments on: Wife’s new and old media revenge

By: Ian Delaney

Ian Delaney — Tue, 12 Dec 2006 18:27:06 +0000

Depressing indeed. What next, geriatric1927 is actually a stooge for Stannah Stairlifts?

Something like that would really break my heart.

Back to this 'campaign', if it is one. A single billboard generating this much interest is great for the companies concerned in cost respects. But I do think that a backlash to being manipulated through social media is very clearly already happening. Everyone, ultimately, hates to be cheated. If it's clever, then people play along, because they want to be associated with 'clever'. But you can cheat people *once*. Try it again and you're the scum of the earth.

By: Nathan Midgley

Nathan Midgley — Tue, 12 Dec 2006 14:54:09 +0000

It's working though. I thought the TGE original was utterly transparent and consider this one insult piled upon injury, but if you look at how people are responding online most seem to buy it. The agency obviously figured their audience wasn't savvy enough to spot this as a second-hand stunt, and from where I'm sitting their audience has proved them right. Depressing as it is to say it.

By: Simon Bisson

Simon Bisson — Sat, 09 Dec 2006 18:43:03 +0000

Ah yes - the programme that "thatgirlemily" was advertising is now being shown on Bravo...

http://www.bravo.co.uk/parcopi/index.html

This is actually an example of really bad PR, bringing a discredited advertising campaign to the UK, as if none of us actually followed US media...

By: Simon Bisson

Simon Bisson — Sat, 09 Dec 2006 18:36:38 +0000

That looks suspiciously like a rerun of the US "Emily" adverts that were tied to a Blogger blog by the name of thatgirlemily, and were advertising a Court TV series about a private detective.

I wonder if the same series is coming to the UK - or at least something similar?