Am I an ideas manager?

PR lecturer Richard Bailey, who writes the wonderfully thoughtful PR Studies blog, has been thinking about a simple phrase that describes what is involved in public relations. Ideas management. I think he could be on to something.

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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • http://profile.typekey.com/davidtebbutt/ David Tebbutt

    Ah, in that case you need BrainStorm – designed for managing ideas.

  • http://www.robskinner.typepad.com Rob Skinner

    Sounds rather Orwellian to me!

  • http://www.marketonomy.com Chris Kenton

    I thought Perception Management–even though originally coined I believe by the CIA–was more on target, though no less Orwellian. It's not just ideas being managed, but ideas that will hopefully shape perceptions.