Edelman Trust Barometer

Work commitments meant that I didn’t have time to blog about attending yesterday’s launch of the Edelman Trust Barometer. I feel slightly shamed as other bloggers who attended have already commented, such as David Brain, Ian Delaney, Iain Dale and Hugh McLeod.

As have some who didn’t (and they all appear to be called Simon) – Simon Dickson, Simon Collister, Simon Wakeman – except for Shel Holtz.

There was some very interesting and useful findings, some of which I mentioned to Richard Edelman and David Brain, I would be sharing this evening with a new client.

Personally I’m doing some serious thinking around the fact that technology companies score number one for trust in every single market and that trust in government has dropped (in the UK from 33 per cent to 16 per cent). As someone who does technology PR, as well as public sector and political PR, I’d like to be able to learn something from this. Not sure yet what it is, although I do have some ideas.

Iain Dale made pertinent observations that chime with my own thinking and highlight the fact that some of the changes in politics we need to see are not so much about right/left and policy, but more to do with the way we relate to and interact with people.

Iain made the point that you trust people you know. If you’re involved in politics, for whatever party, you’ll know that most people usually have a very high regard for politicians they know, but a very low opinion of politicians as a group. The challenge is how to get politicians to know more people, and that’s one of things social media can help with. In a perfect world you’d visit everyone in their own homes, but in reality the sheer numbers involved mean that even a local councillor physically can’t do this.

Edelman has provided a social media news release and traditional news release with details of the key findings.

I’ll try to blog more about the findings, but now I’ve got to work on tonight’s meeting.

 


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • http://simoncollister.typepad.com Simon Collister

    Jeff jarvis made a good point a while back which I always bang on about. He highlighted that the internet disintemediates political views as well as the media and everyhting else. It fractures traditional and very rigid political views and allows people to aggregate the views and other peoples' views that they like.

    Not sure how this will affect current political practices though!