Public relations, social media and word of mouth
PR Newswire and Technorati partnership
Lots of comment on the partnership between PR Newswire and Technorati, but the most interesting I’ve seen is Ian Delaney on why it’s helping to make journalism tougher and raising the quality standard.
A journalist can’t get away with simply editing a news release – because everyone can see the original and do it themselves. This means the journalist has to do proper research such as phone calls to check facts and get background.
| Print article | This entry was posted by Stuart Bruce on January 17, 2007 at 09:49, and is filed under Business, Media, Public Relations, Social Media. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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Rob Baker
