PR Newswire and Technorati partnership

logosLots of comment on the partnership between PR Newswire and Technorati, but the most interesting I’ve seen is Ian Delaney on why it’s helping to make journalism tougher and raising the quality standard.

A journalist can’t get away with simply editing a news release – because everyone can see the original and do it themselves. This means the journalist has to do proper research such as phone calls to check facts and get background.