I am indebted to Simon Collister for providing this quote:
“The crowd is now in the saddle … The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.”
As Simon says it’s all very 21st century and social media – except it was written 80-90 years ago by Ivy Lee, one of the founders of modern public relations.
Simon also says:
“It just goes to show that as Stuart and others have shown this whole social media thing is really about taking PR, business, politics – anything with social interaction back to a basic, fundamental level of honesty, openness and transparency.”
And finally would the PR intern who borrowed my copy of PR! A Social History of Spin please return it 
