In the past I’ve always been very scathing about PR Week and thought that the short-lived PR Business was just the sort of shaking up the industry needed.
…the world’s leading… still enjoys poking fun at PR Weak – the latest being wondering why PR Week’s “the PowerBook” hadn’t emerged.
I think TWL is probably being a tad critical, although anything called “the PowerBook” is ripe for sending up. I suspect what it will really be is a list of people who have been quoted or featured in PR Week over the past year. That’s why I thought they’d sent me an email, which I assumed was some sort of round robin which would see me rapidly culled
The main reason I’m looking forward to “the book” is simply to see how many PR people outside London are mentioned. My main complaint about PR Week is its London/celebrity/consumer bias, which had become far worst in recent years – ten years ago it appeared to be far more reflective of the industry as a whole than it does now.
However to be fair, PR Week is far better today than it was a year ago. I’ve just had a quick look at my timesheets, which show that I used to spend about 5-10 minutes reading it. Last week’s edition took me 25 minutes. So PR Week is either getting better, or I’m getting slower (I can guess which TWL will say).