Some PRs get social media

Just seen this on Martin Lewis’ MoneySavingExpert blog:

Any financial services PRs watching? If so, there’s a man you can learn from!

This isn’t my first mention of Ian, the head of public relations for Barclaycard, here. Then again that’s because he’s a savvy operator who’s learned that PR is more than about ‘what’s written in the papers’. This blog is prompted by his response to a post in the forum, by a woman, who’s suffering from a brain trauma and is struggling to deal with Barclaycard afterwards. Ian read the post, and reacted without asking to make sure the situation was dealt with properly. It’s an action to be applauded.

Now, one could be cynical and say that now the forum reaches 500,000 people and the site as a whole 2 million a month; Ian’s realised that the message spreads to more people than many of the traditional media. You could also say that as I’d already replied in the thread, it was obvious I was going to make a call and there was a potential story.

And perhaps a touch of that cynicism is correct; yet more importantly though is the fact I know Ian regularly reads the forums, monitors his company’s reputation and, where he can, tried to both protect that reputation and help people. Bravo Sir.

About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • Manoj Ranaweera

    Hey Stuart, would you mind resetting the link on left hand sidebar to

    Many thanks

  • Stuart Bruce – Wolfstar

    Sorted – I did try the other day, but Blogrolling was being upgrading its servers.

  • Manoj Ranaweera

    Thanks, Stuart. If you search for "EIPP Blogs" my old site is still No.1. And is on page 4 having moved from page 5. Long way to go to build up the page ranking and hit rates.

    Thanks for all your support. I will send you an invite to NW StartUp 2.0 google club, once I got it sorted out.