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A good way for trade unions to embrace social media?

Just had an email about this YouTube video where employees of Miller Brewing Company sing on YouTube to express their anger that CEO Norman Adami is freezing their pensions. Not very well implemented, but great idea and an example of what trade unions could do to embrace social media.

Stuart Bruce

International Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | University Lecturer | Online PR | Digital Corporate Communications | Crisis Communications | Digital Public Affairs