Manchester recreates city in Second Life

The Manchester Evening News reports that Manchester is set to open a virtual version of itself in Second Life. The aim is promote the Manchester ‘brand’ and raise awareness of the city in the real world. The move is a collaboration between the Urbis museum, Manchester’s Digital Development Agency (DDA) and consultants Clicks and Links.

I’m not a big fan of Second Life, but I do recognise its potential and this is a good way of benefiting from the opportunity. Second Life citizens (audiences) might be tiny, but they and Second Life carry influence way beyond their size.

Why can’t Marketing Leeds be this creative? I live in Leeds and know it is a vibrant, dynamic city heaving with creative, financial, legal, scientific, technological and marketing talent. You’d never guess any of this from Marketing Leeds’ efforts, which make the city look like its stuck in the 1990s.

As an aside I’m speaking about social media at a Manchester Digital event on March 7 – I’ll post more later.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.